Sales of the Herald Sun are somewhat reliant of newsagent traffic and promotion. Sales of Tattersalls product are reliant on newsagent traffic and promotion. Both suppliers require newsagents to provide significant space to promote their brand. It is disappointing, therefore, to see the promotion of Tattersalls’ online business at the Herald Sun website. While Tattersalls has every right to advertise their business and the Herald Sun has every right to take advertising revenue, this is a small wedge which will hurt newsagencies and one day someone will say where did it go wrong for newsagents. I’d prefer a model where newsagents participate in such developments of Tattersalls products online. We have been crucial to brand development and continue to be strong brand advocates today. Tattersalls could not gain online traction without this. And as a major supplier the Herald Sun could work co-operatively with newsagents on this.