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Australia Post brands products to lock in profits

Not only is Australia Post achieving its own form of privatisation by stealth (as discussed previously), this government owned business has been busy branding all manner of products so that it can, in my view, ensure it’s piece of retail action in the franchised stores as well as LPOs.

Here’s a list of the items Australia Post branded in the latest stationery catalogue: copy paper; wireless mouse; wrist rest; CD wallet; optical mouse; Internet keyboard; DVD-R; diskettes. Visit any PostShop and you’ll see plenty more.

Why does not government continue to own a retail business so focused on grabbing stationery sales from small businesses like newsagencies? Every move Australia Post makes to increase its retail sales extends its mockery of the Government’s small business policy.

Newsagents don’t have an Australia Post postal service brand to leverage off in branding their own product. We don’t have access ot postage product for fair margin. We don’t benefit from essential services considerations such as store location, rent and operational benefits. We don’t have the guaranteed traffic of customers accessing the Australia Post exclusive services.

The damage being done to the small business sector by Australia Post is such that an inquiry is required to determine the impact. Given the Government’s conflict of interest, the inquiry ought to be stridently independent.

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  1. Helen

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    Best Regards,
    Miss Andrea

    E-mail : bidderstrade@hotmail.fr

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