Here’s some data from a study I am doing across 120 newsagencies, looking at sales of each product category on each day of the week. These numbers reflect basket penetration for the day.
The strength of Sundays for newspapers compared to other days is a surprise and a danger for newsagents when you consider that in most cases 60% of newspapers are sold alone.
The risk to the channel of loss of newspapers is huge. Newsagents need to reduce single item sales of newspapers but to do this they need publishers to allow old rules to be set aside.