The thing about Google Base is the ease with which one can list an item. The impact will not only be felt in newspapers, where the process is time consuming, but also with eBay. Some analysts are already predicting a negative impact as this Internet Retailer story reports.
Thousands of stories and blog entries have been published overnight ranging from the expected Google bashing to those offering fulsome support. Regardless of your view, the arrival of Google Base is a landmark which will bring more people online and that has a knock on effect in many places.