Maybe it’s just my shop but the number of blokes browsing the range of soccer magazines has grown considerably since Australia won its match against Uruguay last week. I’m pleased because with computer magazine sales in the toilet I wanted a growth category I could position into recently reclaimed display space.
We carry between 15 and 20 soccer titles, depending on the time of year. Now is a great opportunity for newsagents to strut their stuff as they are the only retailers who will have range.