A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Digital magazines

The Digital Magazine Forum in New York, Dec. 1, is an event I’d like to attend. The growth of digital magazines has been considerable this year, especially in some niche areas. To me, the best way to develop a strategy to address a challenger is to fully understand the challenger. In some cases digital magazines grow readership. In other cases they reduce retail sales. My sense is that too many retailers will discover digital magazines when the impact is already being felt.

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