I read in MediaWeek (Australia) this week that Kmart is refusing to carry FHM magazine. It’s good to know of another point of difference for newsagents. While I appreciate FHM may be considered by some to be close to soft porn, newsagents are not censors. It’s up to the OFLC to regulate such things. No, the decision by Kmart should be embraced by the publisher and by newsagents – maybe with fresh promotion to drive traffic to newsagents.