Around 60% of all lottery sales in newsagencies are lottery products an nothing else. This is in part dies to rules by the lottery companies and rules by other key suppliers, newspaper publishers and magazine distributors, as to where and how their products are displayed.
Given the high foot traffic to the lottery counter it seems to me that a win win is waiting to be created. Maybe units which efficiently display feature products at the lottery counter to drive the add on sale. In return for lottery promotion elsewhere in store.
Lottery sales are great. They would be greater if they included a newspaper, a magazine or some confectionery. I’m working with one publisher on a trial. Newsagents, nationally, need a strategy.