News Ltd and Fairfax circulation experts around the country demonstrated their knowledge today by cutting back supplies such that many newsagents were sold out by mid morning. In NSW it was more News Ltd product affected whereas in Victoria it was more the Fairfax newspaper – The Age. In my own case I was sold out of The Age by 9:30 am and they had no spare stock anywhere to satisfy angry customers. Someone at The Age told me that one customer was so angry they had to send out someone to support the newsagent affected.
After all the efforts this year to boos newspaper sales it amazes me that publishers could be so stupid to burn consumer loyalty on a day like today.
The knock on effect on other categories in store was noticeable.
What publishers should have allowed for was the $32 million supre draw lottery tonight. Our lottery sales were up 400% so imagine what we could have done with papers if we had the stock.
Idiots!
PS. I received plenty of Herald Sun product from News Ltd but 20% was unsaleable because of poor production quality.
H A P P Y N E W Y E A R