Star is still struggling to make an impact in sales at newsagencies I check in with. It’s the weakest performer of the 2005 launches and receives the least publisher support for in store promotions. Creating strong promotions at this time of the year would have been ideal given that just about every other magazine is running on cruise control when it comes to point of purchase marketing. The folks at Star ought to have seized the opportunity and grabbed real-estate left with now old product.
Give me a reason to put the magazine on the counter, give the customers a reason to pick the product up – besides the cover story.
Star is not a great product so marketing effort is necessary to get retailers and consumers to take the next step.