Okay so everyone cut the retail price of their calendars by 50% on Boxing day. Now, barely a few days later, consumers are already asking when they will be 75% off. They know it will happen because we have educated them. Talk about ruining a marketplace for yourself. In my own retail store we were discounting by 75% this time last year. In fact, from January 1. Over the last four days we have sold 80% of last year’s volume but at double the margin. I’ll stick with this for a few more days and enjoy the margin. If more calendar retailers did this we might be able to drag more margin back into the calendar space.