With Shop Til You Drop this month you get a free pair of thongs (for those outside Australia you wear them on your feet). This very nice giveaway is having unintended consequences in store. Customers see the magazine, pick it up, notice the thongs in the bag, drop the magazine to the floor, slip a show off and check their feet against the size of the thongs. If it’s not a fit some go through the stock looking for a fit, others put the magazine back on the shelf for the next customer to come along and rub their skin against the bag looking for a fit.
I’ve personally witnessed this four times in my own shop over the last week. We have Shop Til You Drop displayed in two places and it’s right at our main counter that I have seen customers do this most often. No shame. No worrying about what’s been rubbed on the cover. No concern for getting the retail product dirty. It least it’s tactile retailing.
The things you see…