A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Australia Post and magazines

The rumor put to me late last year about Australia Post publishing or at least partnering in publishing a magazine has resurfaced. This time it’s pitched to me as something Post would deliver and retail. It would be a weekly and aimed at women. While the rumor seems implausible, as a lever to get other magazine and newspaper product into their corporate stores or as a lever to get more subscription delivery business it’s interesting. I’m posting it here, even though it is a rumor, to see if the posting draws out other comments.

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