A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Confusing message from Fairfax

The Age is promoting Summer Crosswords Vol. 2 and Sudoku Vol. 3 for $12.95 each or $19.95 for the two. Their advertisement says the books are available singly from newsagents. Unfortunately newsagents cannot offer the dual pack. Also, newsagents have over 200 other crossword and Sudoku titles for considerably less than the price of these. If the folks at Fairfax really want to move these products then need better pricing and they need a consistent price for the consumer regardless of their purchase point. They also need a better retail story. This means providing newsagents with more point of purchase display materials.

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Newsagency challenges

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