A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Mary Mary starts the year

The holidays are over and magazines are back in business. This week’s New Idea and Woamn’s Day have Princess Mary covers again. There is no doubt she is the new Diana. My sense is that Mary on both covers will push sales of both products – more so than single copy sales. That is people who would usually buy one of the titles will buy the two. More Mary covers please!

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