I am beginning to doubt the seriousness of the folks behind the recently launched Star magazine. It’s as if the title is marking time until they come up with a better concept. Newsagents receive little in the way of point of sale material, certainly nothing to enable the product to be merchandised beyond being put on the shelf.
Compared to other 2005 launches – Real Living, Notebook and Explode – to name three – Star is flying under the radar.