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Newspaper tries TV classifieds

An interesting move by the San Francisco Chronicle as reported by the Editors Weblog. The newspaper The paper will launch a 30 minute television program, ‘Chronicle Jobs TV’, to run Monday to Wednesday at 5:30 PM. While only time will tell if TV/newspaper classifieds work, I’d suggest that they are doomed. This is like trying to force a square peg into a round hole. It’s also a step sideways. The world is looking for classifieds online in a searchable form so we can look local or look at what specifically interests us. A TV program provides none of this. Sure it might be interesting but innovative it is not. Newspapers need to take bold steps to protect their classified revenue.

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  1. cole

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