The Simpson’s pin offer with the Herald Sun is a great promotion. It’s driving sales of the newspaper with many stores like mine selling out. The promotion is good because of the long run and the opportunity for habit forming. My only wish is that News Limited would have liked a cover price rise with the promotion. The Monday to Friday Herald Sun has been $1.00 for around 8 years. In that time wages for retailers have gone up by more than 50% and retail tenancy costs by more than 40%.