A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Preparing for magazine competition

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Pacific Magazines and ACP Magazines both released merchandising units for New Idea and NW respectively last week. I’m guessing this was done in preparation for the arrival of Famous. As I have noted here already, real-estate is the issue in newsagencies with all available space currently used. The real-estate Famous takes will have to come from somewhere. Publishers want to see their weekly titles at the counter whereas newsagents would prefer higher margin product. In the magazine aisles the battle is tougher with many newsagents already over allocated with titles space wise.

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