The new Macquarie Radio online video service takes the radio network further online by offering regular news updates for download and playing in iPods and similar devices. While the video casts are pretty basic at the moment, they are a start. With some better video content and some funkier production values this could achieve their goal of connecting with a new audience. It will be more interesting if they use this new medium for chasing a new audience for their existing programs – beyond the current podcasts for Alan Jones et al.
More media companies will embrace online by releasing previously packaged content for per story purchase and download. I’d expect magazines especially to look at the Macquarie move and consider making their best stories available for download. Punters who love Angelina and Bard, for example, will be able to buy all the stories about the two rather than buying a whole bunch of magazines.
The stories want to be freed.