The New York Times reports (subscribers only) that the Sports Illustrated swimsuit issue will be simultaneously released on multiple platforms. Content is being tailored from each. This is a good move for their brand and it won’t end there – there are more platforms savvy publishers can use to sell their branded content.
As a retailer I’d like to be able to sell online access and or download tokens with the product – this would at least give me a clip as readers crossover to become viewers. Okay so it may speed the crossover but I think not.