Madison magazine is now one year old and in my store it’s just become profitable. We measure the profitability of a magazine by it’s net cash contribution – after allowing for real-estate, labour and stock costs. Indeed, Madison is more beneficial to my business than more established titles such as Ralph and FHM. Madison joins the 30% of titles I receive which are profitable. In the Women’s Interests category, where Madison resides, it’s one of ten monthlies we feature – a position earned through sales success. The biggest challenge to sales growth for Madison in newsagencies like mine is to have enough stock to display the product adequately. What we receive has to be balanced by the publisher’s business model and what represents the best return.