MediaWeek this week reports the exceptional success being achieved by the Vogue magazine website. Half the traffic is generated by their forums – the social interaction side of the site. Social networking is a key driver of traffic for MySpace and others. That the publishers of Vogue have achieved extraordinary traffic is a relatively short time will be of interest to other publishers – especially those with readers who are likely to enjoy the social interaction. There will be a tipping point between revenue from the website versus the physical magazine.