A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Star gets serious

Weekly women’s magazine Star has had a make-over and is looking like a contender. This week’s edition is a dramatic improvement on the mediocre product we’ve seen until now. The next step has to the a considerable marketing campaign to win new readers and try and woo back people who have the title a go and didn’t like what they saw. Publishers of Star cold use their on-sale day (Wednesday) to their advantage in newsagencies given that by then sales of other women’s weeklies are soft having peaked Monday, Tuesday.

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