I was surprised to discover The Age promoting subscriptions in my shopping centre this week with a giveaway of their newspaper. 
So, on this same level, The Age is available from our shop, Coles and Safeway at full price, Starbucks for 50 cents and from The Age subscription offer stand for free if you sign up for home delivery.
While I am grateful for The Age promoting home delivery I don’t want to lose an existing full price direct customer to a cut price indirect deal (meaning less money for me). I also wish they were providing something else as a gift rather than the newspaper.