Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper subscription promotion

Mark Fletcher
March 24th, 2006 · No Comments

I was surprised to discover The Age promoting subscriptions in my shopping centre this week with a giveaway of their newspaper. blog-age.JPG
So, on this same level, The Age is available from our shop, Coles and Safeway at full price, Starbucks for 50 cents and from The Age subscription offer stand for free if you sign up for home delivery.

While I am grateful for The Age promoting home delivery I don’t want to lose an existing full price direct customer to a cut price indirect deal (meaning less money for me). I also wish they were providing something else as a gift rather than the newspaper.

0 likes

Category: Newspaper marketing

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image