Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Copying is flattering but not great for business

Mark Fletcher
March 28th, 2006 · No Comments

I’ve been chronicling here the success we have been having in my newsagency with the magazine club card which I developed and implemented a year and a half ago. This was the newsagency channel’s first magazine based loyalty program. It’s been a huge success and I’m aware of close to 100 newsagencies running the promotion. The newsXpress group, of which I am a Director, adopted the program in October 2005 and launched it a month later. I just found out that the Newspower marketing group is about to launch it’s own magazine loyalty program. While I wish newsagents well with the Newspower program, I would have liked to see them offer a point of difference in the loyalty stakes. The more the newsagency marketing groups copy each other the more diluted the offering becomes. If the Newspower offering is similar to what I created I’ll start looking for new playing fields.


Category: Newsagency challenges

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