Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents and magazines

Mark Fletcher
March 30th, 2006 · No Comments

Helen Kingsmill, Executive Director of the Magazine Publishers of Australia, has written a good piece for The Australian today about new magazine management guidelines for newsagents. The MPA project is important in that it provides newsagents structure for magazines in their shops. Given the vast range of titles in newsagents (compared to any other retail outlet carrying magazines) structure is crucial. The project also breathes life into the range which retailers competing with newsagents choose not to carry. The challenge now is to get newsagents to embrace the strategy and reinvent their magazine story. I was the first to implement this strategy when it was a trial in my store in 2004 and am certain is part of the reason for our above average success with magazines.

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Category: magazines

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