Newsagents are awash with traffic from punters buying tickets in the various lottery jackpots. The Tuesday game, OzLotto Super 7’s is often jackpots now that the game has bee ‘tweaked’ and sales grow with each jackpot. Powerball on a Thursday regularly jackpots. This makes Tuesdays and Thursdays stronger traffic days than they were in the past for newsagents – something which publishers, and magazine publishers in particular, could leverage. In the case of my shop, for example, our customer traffic was up 100% yesterday on an average Thursday because of the Powerball jackpot of $15 million. That didn’t go off so next Thursday we have a $22 million jackpot. While I have plenty of product to to up-sell with, maybe a fresh women’s weekly would do well on a Thursday – leveraging this increased traffic.