A year ago I arranged for newsXpress newsagents to install the Planet Ark toner cartridge recycling bins as part of our environmental strategy. Despite our efforts the latest Richard Branson led Planet Ark cartridge recycling campaign focuses on Australia Post, Dick Smith, Harvey Norman, Tandy and Officeworks. It’s as if the commitment from our 67 small business stores is irrelevant.
If Planet Ark wants small business to become more environmentally aware they ought to start treating us like they do big business in their advertising. I find the Branson campaign offensive.