The Belfast Telegraph is running a strong and emotionally charged campaign to seek changes to the granting of remissions for convicted sex offenders. What is interesting is their use of 1,600 independent newsagents as places where the petition can be signed. I am guessing that they have provided newsagents with display material to support the cause in store. Engagement by their retail channel in this campaign, politics aside, is good as it underscores the role newsagents can play in community campaigns. It also supports the commercial link between newsagents and the publishers.