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More sales flow from beasconsfield mine rescue

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Woman’s Day is not the only title enjoying a sales lift thanks to more coverage of the Beaconsfield mine rescue from what I can see. Australian Women’s Weekly went on sale yesterday and our sales were up 150% on the average of the first day’s sales for the last six issues. Sure, we pushed it at the front of the shop (see photo above) – it’s what all reatilers shold do with this issue given the massive TV support from the nine network. The Bulletin (also with beaconsfield coverage) sold out.

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