Overheard two customers talking in my shop today when considering a New Idea purchase (Bec Hewitt is on the cover). One said to the other, don’t buy it this week with her on the cover. She makes a fortune selling her stupid stories. The other lady quickly dropped the magazine and left. Based on the sales data I have seen from yesterday in a few newsagencies, the Bec factor is not as strong this week as on other weeks.