We’ve been trialing an impulse stand with the folks at the Herald Sun for a few months. The project started with some ideas I pinched from a trip to the UK last year. This is the next version of the stand. Sexier. Customers can see the spring holding the papers at an even level regardless of how many in the stack. This unit is responsible for a well above average sales kick in our store. We have located the stand to grab impulse purchases from our lottery counter. The Herald Sun sales growth we are achieving with this unit is proof that there are valuable sales growth opportunities in the newsagency channel for innovative newspaper publishers.