Tattersalls is a regular advertiser on the Herald Sun website. If you click on the Tattersalls ad you are taken to their lotteries online service. Newspapers and lotteries are by far the biggest traffic generators for newsagents and newsagents have returned the favour with more than 100 years of faithful low cost service. Tattersalls grew in Victoria on the back of newspaper driven traffic to newsagencies. Newspapers are repeating history in redirecting offline lottery sales to the Tattersalls online business.