When asked, Tattersalls says that pursuing online lotteries sales is not a key focus. They tell their Accredited Representatives that their bricks and mortar network is their key focus. This email from Tattersalls last week to registered online players suggests otherwise. It illustrates their preference for promoting online purchase over the local Tattersall’s Outlet.
I accept that Tattersalls needs to promote the purchase model which best suits their share price. I would prefer more open disclosure to their outlets so that they, too, may plan their business development accordingly.