One the same day a 20 cent cover price for The Age hit, they includes this Post-It note offering 50% off for weekend home delivery. This shifts margin from newsagents since newsagents make less from home delivery than they do on retail sales.
While The Age has can engage in any marketing they deem appropriate for their title, it is disappointing that newsagents wear the cost through. The promotion yesterday is like that of an indian giver. They proudly tell us about the cover price rise and then sneak this margin reducing promotion in through the back door.