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ZOO Weekly drops cover price to $1.95 this week

zoo.jpgEmap’s ZOO Weekly has dropped its cover price again and sells at $1.95 this week. Newsagents need help supporting the title. I’d like the publisher to provide point of sale materials to enable display of ZOO next to newspapers. Many newspaper fixtures do not facilitate this – hence the suggestion that the publisher provide a stand to encourage the add sale with a newspaper purchase. Without such a unit, ZOO is placed with men’s titles and that’s a long way from newspapers. I see ZOO as an Alpha type purchase and Alpha comes close to selling out when promoted next to the newspapers.

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