Strengthening their position in consumer recharge, Australian newsagents are the exclusive retail channel through which the bopo reloadable prepaid VISA card is offered. Given the huge success of prepaid mobile phones, I’d expect the update on the bopo card to be very strong. Using newsagents as the retail front is smart because of our recognition as recharge points for mobile phones, iTunes, online games and other offerings.
The bopo VISA card, launched last week, is an offering from Bill Express. The press release can be found here.