Leveraging its 4,000 strong Gold Crown store network and many more supermarkets and convenience stores in which it has space in the United States, Hallmark, the world’s most recognised greeting card brand, is to launch Hallmark Magazine next month. MediaPost has the story.
Hallmark Magazine looks like a combination of Oprah’s O Magazine and Martha Stewart Living without the personalities and delivered with Hallmark’s attention to detail and quality. I like their tags:
Helpful information. Creative ideas. Ways to make our lives simpler, better and more satisfying.
The MediaPost story reports that advertising in the first issue is a sell-out.
I have no idea whether Hallmark Magazine will launch here. Based on what I have read so far, a Australian issue with the same content goals would, in my view, sell well.