News Corp demonstrates the importance of MySpace and the social network phenomenon at its ultra high powered executive retreat this weekend at Pebble Beach. Thanks to the LA Times we can read the href=”http://www.latimes.com/media/acrobat/2006-07/24616306.pdf”>agenda and see the following session:
Meet the MySpace Generation
A live focus group and instant response dial session to explore the attitudes and lifestyles of our new consumer…a presentation conducted by pollster and researcher Frank Lutz with 20 students. Introduction By Ross Levinsohn.