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The planagram kills magazine sales

It’s been two years since a certain group of petrol outlets came under the control of a planagram for magazines. I am told that magazine sales In one of the outlets are down more than $50,000 year on year. This is due to lack of range and some special interest weak titles from one publisher taking space which used to be occupied stronger titles in the same category from another publisher.

The newsagent who used to service the outlet has lost more than $80,000 a year in cash flow. Had the old arrangement been kept, based on the numbers I have seen, all publishers would have sold more than the planagrams deal done at the Head Office.

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