A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Now here is a news agent

mac-blog.JPGWhen Graeme Baker at newsXpress Macarthur reads a major breaking story online he prints and displays the story at the counter and next to the newspapers. Graeme’s idea is innovative and reinforces his news outlet credentials with his customers. While it’s a low tech solution, it is immediate and personal and that’s what matters in the case of breaking stories like the Peter Brock news yesterday and the Steve Irwin story on Monday. Other newspaper outlets such as coffee shops, petrol stations, supermarkets and cinemas would not take this effort to connect with news. Watch while newsagents follow Graeme’s lead. I will. Yep, Graeme is a news agent.

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