It’s a $22 million superdraw this Saturday night and this means newsagents will enjoy anything from 10% to 30% increase in traffic. Smart newsagents will leverage this bonus traffic into increased sales of other product. The challenge is to have sufficient product of the traditional product – magazines and newspapers, especially through the end of the week. I’d like to see our circulation suppliers to work with the lottery superdraw calendar to create the ideal win win. Some smart work could help me and other newsagents tap into valuable cream from the traffic hit.
I’d like to see: increased supply of weeklies and dailies; special offers; promotional offers tailored to connect with the lottery promotion.