More and more newsagents are using eBay to find new customers for stationery and circulation product. It is only in the last few days that I have become aware of at least fifteen newsagents using eBay to successfully move stock for better margin than in their retail stores. We have been doing this through our Inkfast online ink and toner business which we have advertised through Google, Yahoo and BidSmart over the last year. Now, connecting with the ‘eBay newsagents’, we are comparing notes on the costs of acquiring these online customers. It’s a fascinating new development. Unfortunately, or fortunately depending on your perspective, only a fraction of the channel will ever play online.