I found this on the floor of my newsagency this morning. It’s evidence of how newspaper customers react to these post it ads The Age is running on their masthead.
Advertisers need to be made aware that customers rip the ads off and trash shops and the street with these ads. This is not a good look for the advertiser. The newspaper is in the clear because the customer keeps that – the advertiser is seen to be the cause of the problem.
Newsagents are frustrated. Customers are frustrated. Is anyone listening?