Great to see Pacific Magazines donating 10 cents from every copy of New Idea sold this week to Steve and Terri Irwin’s Wildlife Warriors organisation. We made a similar donation from New Idea sales two weeks ago and customer reaction was very positive. Thanks to excellent point of sale material we have been able to use our now trademark roadblock strategy to get New Idea in front of customers this week.
I suspect that the 10 cent a copy donation will not, of itself, sell extra copies and I expect Pacific would know that. This makes the gesture more genuine. We’re certainly letting our customers know about the donation.
We are also using the roadblock strategy to support Woman’s Day and Australian Woman’s Weekly with their Steve Irwin tribute issues. A lack of point of sale material for Woman’s Day (we get 1 poster compared to 6 for New Idea) means we cannot be as bold as we would like.
Some excellent material for Women’s Weekly has enabled us to also create a bold aisle end display. Most newsagents will create bold Women’s Weekly displays this week thanks to the supporting materials from ACP Magazines.
Newsagent support for these special editions is proof of our value to magazine publishers. I have been to three supermarkets and two convenience outlets today and none has a feature display for these magazines. They have stock in the usual slots as if it is a regular week. In some of these outlets New Idea, Woman’s Day and Women’s Weekly will only sell because customers have already seen bold displays in newsagencies.
hola a mi me encantaba Steve Irwin la verdad es q yo lo conocà cuando el murió , antes yo no lo conocia cuando él murio me dio una pena tan grande era algo en mi corazon q me dolia con toda mi alma y mi corazón para mi steve irwin es lo mas grande y ojala haya alguien asi mas adelante
hello de nuevo please este es i e_mail xime_sexy5@hotmail.com I am not speak inglish I am speak spanish . I from Chile porfavor intenten agregarme asi aprovechan de ensecharme ingles