Pacific Magazine launched Heart Healthy Living magazine today further strengthening the health category. It’s great having a new title to refresh a category. Based on the success of Diabetic Living and other health titles I am expecting big things from Heart Healthy Living. The first issue looks great. In my own store we’ve seen some good numbers today already.
It’s time for us to reconsider where we display titles like Heart Healthy Living. Should it be in the health category, food or lifestyle? If could go in all three. Or, given the growth of healthy living titles do we reconsider magazine layout to reflect growing consumer interest? I suspect so.