The folks at Notebook magazine continue to innovate with their November issue (on sale yesterday). The cover is white and among the sea of colour from surrounding magazine covers it stands out. Since its first issue, Notebook has provided visually stunning covers.
I thought the use flowers on the cover would run its course. It hasn’t. This latest issue looks fantastic. The challenge is where to place the title. For us, it’s selling better next to Australian Women’s Weekly than anywhere else.
You think it’s innovative to use WHITE? Pulleese – look up the definition of the word.
While I really enjoy notebook magazine, I hardly think that using flowers on the cover of every single issue is innovative. It’s boring, repetitive and unimaginative.