Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New Idea beats Woman’s Day?

Mark Fletcher
November 24th, 2006 · No Comments

This week’s New Idea hit the shelves three days early – Friday last week – with the Belinda Emmett feature. Woman’s Day came out as usual on Monday with a similar feature. The three days have made a difference in my newsagency and others I have spoken with – New Idea is ahead of average weekly sales by 20% and Woman’s Day behind by 15%.

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Category: marketing

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