Sales for these and similar titles are plummeting. Down more than 25% this year. People interested in looking for businesses, property and acreage to purchase look online. These titles and others similar lose money for us every month. The publishers must be losing money too – unless their advertisers do not know that sales are way down.
We are about to do the second cull in preparation for releasing space for our layout changes in the new year.
No one body approves magazine titles having access to the low cost newsagent distribution network. We let all and sundry access our key asset without cost. It’s nuts!